A Super Show All Around

The matchup or the commercials?
The matchup or the commercials?

The Super Bowl, easily one of the most watched television programs in America, and probably one of the most watched sporting events in the world.  Millions wait all year for the event which usually never lets down.  But as great of a sporting event it is, what could be more memorable than Lynn Swann’s diving leaping catch in Super Bowl 10, or more captivating than Joe Montana’s game winning catch to John Taylor in Super Bowl 23, or more unforgettable than the phrase “wide right” we heard after Buffalo’s Scott Norwood’s kick in Super Bowl 25?  Well the answer is easy enough for many people, and that’s the commercials.

While most of us gather to watch the game being played between the best two football teams this year, a devoted few of us could care less which way the game goes.  They are only there for the commercials.  Because the Super Bowl is one of the most highly watch programs in America, advertising for the game nowadays cost way into the millions for one 30-second spot.  And because of the high cost and historically how the treasured commercials have been portrayed, they tend to get quite impressive trying to out-due the previous year. 

So of the dozens that have been produced throughout the years, most have made us smile, many have made us laugh, while others have puzzled us and a couple have made us cry.  So what business are out there willing to pay top dollar to send us through the gambit of emotions?  You have your favorite soft drinks with Coke and Pepsi.  Fast food franchises like McDonald’s.  Snacks with Lays, Cheetos, and Doritos.  But our favorites usually wind up being paid for by Budweiser and Bud Light.  “It’s the best way for us to reach the largest number of adult beer drinkers,” said one from Anheuser-Busch.

But does the price tag make it worth it?  We are all well aware of current economic times.  Can these companies afford to such a tradition at a non-traditional time?  The cost for airtime during the Super Bowl is up a few hundred thousand than last year, getting higher and higher.  So high that it’s unclear the reason whether Miller High Life are airing one second commercials for show or because they have too!

Not for nothin’, but the question does have to be asked, with the $3 million paid for 30 seconds of advertisement, how many jobs could that save?


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